The tire industry is highly competitive and undergoing rapid changes. Goodyear has been a global leader for over a century by challenging the status quo and working smarter, not just harder. They embraced digital transformation and embarked on a journey to improve the forecasting and inventory management process to ensure the right tire in the right place and time. Join Alessandro Mantione, Capability Development and Customer Operations EMEA at Goodyear, as he provides an overview of their digital journey. He’ll share practical lessons learned and discuss what’s next on their digital transformation roadmap.